Phoebe Dynevor X weDo / Professional PR Event

To find a venue for the hybrid launch announcing Phoebe Dynevor as the new  weDo/ Advocate for Positive Change. This event required a space to accommodate and immerse virtual participants in Europe into the world of weDo/ as the new brand ambassador is revealed. The event needed to also compliment the brand’s ethos and create an interactive and sustainable experience to support the values and activism of the brand.

Pure Consulting were thrilled to have collaborated with weDo/ for the hybrid Launch to announce the weDo/ new Advocate for Positive Change, Phoebe Dynevor. Pure sourced a brand new, contemporary gallery with unique ceiling design & access to two private courtyards. The Pavilion Gallery combines period features with modern architecture to create a one-of-a-kind blank canvas space. The perfect backdrop for this live digital event at Cromwell Place, and worked with catering company, Planted, to ensure weDo/ ethos and eco values were met. Catering included vegan breakfast and lunch which was provided in sustainable packaging alongside fresh green juices.

The set was produced with sustainability in mind and designed to create multi use pieces that could be used in different ways for the streamed presentation, IG live and content creation. The backdrop design featured lush living foliage accented with orange florals, created to represent the values of weDo as well as allowing enough width, depth and height for multiple camera angles, ensuring sleek, professional, attention grabbing viewing for attendees. We also wanted to remain true to the brand essence, and give virtual attendees the opportunity to immerse themselves into the world of weDo/ as the new Brand Ambassador was revealed.

Working closely with our technical teams we provided all technical production, including state of the art LED lighting, crystal clear wireless audio and HD Streaming for the guests attending virtually from over 12 different countries. . The execution of audio and video production for this event needed to be impeccable in order to fully engage the virtual participants in the unique weDo/ experience. Our audio visual partner has invested considerably in LED lighting and more energy efficient products to replace older stock. This helps them to reduce their power consumption and therefore their carbon footprint. Where possible their materials are reused and recyclable.

“Pure delivered outstanding teamwork which made this event hugely successful with flexibility and problem solving solutions always with a smile.”