Juicy OUI Launch

To find a private space that could accommodate up to 20 guests with a private activity. This was a fragrance launch so they space needed to reflect the style and look of the fragrance and the bottle. The client also wanted a venue that they could host the guests overnight as well which narrowed the search down to hotels. The location also needed to be easy for guests to get too.

Due to the client wanting guests to stay over-night we looked at the newest, cool hotels within central London locations and arranged site visits to see which would work best for the brand. The very cool Curtain Hotel was the chosen location and the Green room worked so perfectly for the fragrance look. The bright colours and interior of the bar were perfect for the Juicy Couture brand.

Once we had booked the venue we looked into options for the activity and worked with the hotel to create a bespoke cocktail making masterclass which included martinis and tequila based cocktails which was really fun for the guests.

The amazing Red Rooster restaurant at the hotel catered the food which included Sammy’s Chicken N waffle and Mac N Green.

The client also needed AV for a presentation which we arranged and managed on the day through our preferred suppliers.

“Pure Consulting help us to deliver all our events with smooth efficiency. Cai and the team do a FABULOUS job of liaising on our behalf for venue co-ordination and help us to provide a seamless transition between all moments of our events. They are by far the BEST events/venue company I have had the pleasure of working with and they really have become a part of our extended team. They allow us to do our job of PR liaison with our guests rather than spend our time in logistical organisation mode and nothing is too big a job for them.”